SterlingCraft Co.
Brand
Guidelines
How to use the SterlingCraft logo, icon, color, and type — so the mark stays recognizable, crafted, and consistent everywhere it appears.
Visual Identity Standards
Edition 2026 · v1
SterlingCraft Co.
How to use the SterlingCraft logo, icon, color, and type — so the mark stays recognizable, crafted, and consistent everywhere it appears.
The logo
The SterlingCraft logo pairs a faceted geodesic dome with the wordmark set in Montaga. Always use the supplied artwork — never re-typeset or rebuild it. Choose the finish that gives the cleanest contrast against its background.
Primary · full color
Default. Use on parchment, white, or light photography.
Reversed · white
For bark, espresso, or dark imagery.
Monochrome · bark
Single-color print, embossing, etch, fax.
Icon · dome & "S"
App icons, avatars, favicons, tight spaces.
Clear space & minimum size
Protect the logo with clear space equal to the height of the dome on every side. Keep other graphics, type, and edges outside that zone. Never reproduce the mark below its minimum legible size.
Minimum margin = the dome's height (×) on all four sides.
Dashed line = exclusion zone. Nothing intrudes.
Below these, switch to the icon-only mark.
Logo · 24mm / 120pxIcon · 16pxColor
Bark
Rust
White
What not to do
The artwork is fixed. These are the most common ways the mark gets broken — avoid every one. When in doubt, reach for the supplied files unaltered.
SterlingColor
Two brand hues carry the identity — rust and bark — grounded on warm parchment. Rust leads; bark anchors. Keep backgrounds warm; never set the brand on cool grey.
Parchment dominant · rust primary · bark structural · accents sparing.
Typography
Montaga gives the brand its crafted, editorial voice and carries headings and the wordmark. Hanken Grotesk handles body copy and interface text for clean legibility at any size.
Display serif · headings & wordmark voice · single weight (Regular).
Crafted with intent,
built to last.
Humanist sans · body, UI, captions · weights 300–700.
The quick brown fox jumps over the lazy dog. 0123456789 — clear at small sizes, calm in long passages.
Asset library
Prefer SVG — it stays crisp at any size and is ideal for print. Use PNG only where a raster is required. The full set ships in the brand-assets/ folder.