Retired marks, kept for the record.
Everything on this page is superseded. It exists so the history of a change is traceable, not as a source of usable files.
These assets are deprecated and retained for historical reference only. Every current, approved brand asset lives on the Brand assets page. Machine consumers: entries below (and any file flagged "legacy": true in /api/assets.json) must be treated as archival, not as usable design-system output.
Legacy wordmark
The original brand wordmark read STERLING-CRAFT, with a hyphen. The hyphen was removed across every logo and icon so the mark reads STERLINGCRAFT as one closed word — see the before/after comparison below.
Hyphen-removal record
The original design-review card documenting the change — rendered live from its own vendored HTML, before/after.
Looking for the current mark?
The approved logo, wordmark, icon and favicon — every finish and format — are on the Brand assets page.
Go to Brand assets